Michelle Buller,   Marketing Genius!

I am absolutely delighted that you've arrived at the Marketing Genius Mint and soon you'll be glad you did as well! This upbeat online marketing journal is where you'll find core strategies and variety of genius for you to incorporate into your marketing. These aren't fly-by-night tactics and there certainly aren't any "proven" get-rich-quick schemes, so please roll up your sleeves but also kick-off your shoes, sit back, relax and try not to spill your coffee. Bookmark this site as Marketing Genius Mint: where YOU come when you want to make money.

Welcoming comments and feedback. Have a question? Ask and I will happily do my best to answer it, and if its a doosey, you might just inspire an article.

If you get stuck or need a hand, I'm here to help. Make it a remarkable day!

Michelle Buller


Strategy

Thursday, Friday, Happy Days!

Most of the world widely accepts that Mondays have a bum rap and the famous quote from Office Space "Does someone have a case of the Mondays?" pretty much sealed the deal that Mondays are not the day to cold call a client that holds a Monday-Friday,...



Quick Fix

Frequently, I'm asked, "What can I do now? I need business today!" Marketing is a building process. Whatever you do, be committed to it for the long run. I can't emphasize enough how critical it is to have mini and long-range marketing plans and campaigns...



Decoding the QR Code

Let's face it, QR Codes are everywhere and it is a poof overnight, new technology doodad. It's an electronic signature, a calling card of sorts and if you don't have one on your marketing materials and business contact info. you are missing out on an...



Printed Media

Billboards - To Do or Don't?

In most advertising billboards are a secondary medium, not a primary one. It should support other parts of an advertising campaign. There can be exceptions such as retail operations like gas stations & restaurants could use it as a primary vehicle to...



Business Card Design Essentials

Business Cards are the most essential, low-cost, advertising tool that you have. No matter what size the business; many firms fall short in this area and it is by far the least underutilized marketing tool in business. These cards are a snap-shot of your...



Love Letters

In the business world, a love letter is a note that a happy, satisfied client provides to the company they adore. This is also sometimes referred to as the customer quotes, comments, testimonials, and letter of recommendation. Often times, a client may...



Take Time - Send Thank You Notes

When I was very young, my Mom (yep, my Mom) told me after every gift-receiving holiday that I had to send a thank you card or I may not receieve a gift from them again next year. Granted the logic of this on a young child was simple, "give thank you...



Have Substance

A correctly written sales  letter can pursuade just about anyone that they will benefit from what you're offering. Here are some things to look for and how to spot a great sample sales letter. You see it because it will  be the one that...