Phone Sales

The Art of the Cold Call

Well, technically, a cold call shouldn't ever be exactly cold: maybe luke warm with the right research. Rule #1 - they might say, "No". Though never go into the call expecting, "No". Start by...



Text with the Best of Them

1. First address: Who is your audience? Texting is effective with younger people, although not exclusive to them. Remember: people on mobile phones are mobile. All your SMS campaign must take this...