Printed Media

Billboards - To Do or Don't?

In most advertising billboards are a secondary medium, not a primary one. It should support other parts of an advertising campaign. There can be exceptions such as retail operations like gas stations...



Business Card Design Essentials

Business Cards are the most essential, low-cost, advertising tool that you have. No matter what size the business; many firms fall short in this area and it is by far the least underutilized...



Love Letters

In the business world, a love letter is a note that a happy, satisfied client provides to the company they adore. This is also sometimes referred to as the customer quotes, comments, testimonials,...



Take Time - Send Thank You Notes

When I was very young, my Mom (yep, my Mom) told me after every gift-receiving holiday that I had to send a thank you card or I may not receieve a gift from them again next year. Granted the logic of...



Have Substance

A correctly written sales  letter can pursuade just about anyone that they will benefit from what you're offering. Here are some things to look for and how to spot a great sample sales...



The Letter Opener

1. Send your sales letter to a cherry picked audience. If your sales letter is to sell handy man services, you want to send it just to homeowners and apartment managers – not their occupants....



A Flyer That'll Stick

Simplicity Keep it simple! A flyer has one objective:  promote your business. How many times has a convoluted looking flyer been stuffed into your mail box or on your door?  What happens to...