A Flyer That'll StickSeptember 13, 2011


Keep it simple! A flyer has one objective:  promote your business. How many times has a convoluted looking flyer been stuffed into your mail box or on your door?  What happens to them? They go straight to the recycle can - most people don’t even take their junk mail inside. Keep it to the bare minimum. Don't write paragraphs or fill it with extra words to puff it up. The best ones are well edited. After you've mastered the art of the KISS principle (keep it simple silly) you can rise to the next level.

You've got to do three things!

  • Step one: Capture the audience’s attention. Make sure your headline large & bold . Use an image relevant to your service or product. Do not use clip art if it has nothing to do with your business. If you must, pay someone artistically inclined rather than using a clip art piece that is not quite what you need and is available for everyone with the same software. Be creative! Best start is to draw something, scan it, play with it on your computer and save it as Windows Meta File (WMF), the file format of clipart.

  • Step Two: Create Desire. You've got their attention now you have to create interest. Here you have a few lines to let the prospective customer know what you've got and they'll decide whether they want it. Truth coupled with sincerity and enthusiasm is a key factor

  • Step Three: Get them to take action!I’ve always liked “Call Now” or “Call before (include a date)”, “Proven quality & service, thanks for trying us today!”. They have to respond to your ad and need motivation. A sense of urgency is good. Strongly suggesting that they should  respond today, you're motivating them to act in the moment.

  • Step 4: Include details of how they can contact you. Your business name, your phone/email and your business logo.

More thoughts:

  • Don't use your business name at the top of the flyer. Save it for last. The last thing they read will be the thing that stays in their mind, whether consciously or subliminally.

  • Use a big bold font for the headline. You should have the fonts Impact or Arial Black already on your computer. These are known as sans serifs they don't have the curly bits on the ends of the letters. You may choose to use a decorative font but make sure it's still legible and
    doesn't distract from the message.

  • For the main body of copy use Times New Roman. This is a serif style font.  Times Roman works for me but he said everybody uses it. Trust me, Times New Roman isn't ever "old". It isn' a trend that's about to go out of style. Looking for an alternative try Arial.

  • Set your font size no smaller than 11 points and no bigger than 16. The human eye can read anything between these sizes with ease.

Sample Ideas…