Have SubstanceSeptember 13, 2011




A correctly written sales  letter can pursuade just about anyone that they will benefit from what you're offering. Here are some things to look for and how to spot a great sample sales letter.

You see it because it will  be the one that captures your eye right from the start. It will start by making you feel it was written to you. You will feel like the writer  knows you personally and understands your needs. This is targeting your audience and is done by doing your homework before composing the letter. Once you know your audience,  you will know how to write the letter to meet their needs and desires.

It should be extremely interesting. You don't want to put it down till you've read it all. This is done by explaining all the benefits your client will receive by the product or service you have to offer. You need to have a topic that grabs the reader's attention immediately. If not, they won't even start to read the letter.

Now  that you have their attention you can explain why your products or  services would be exactly what they're looking for now. The letter will need a closing  paragraph that re-cap the body of the letter leaving them wanting to learn more. When sales  letters are done correctly, they are a very important marketing tool and  greatly enhance your business revenue.