Decoding the QR Code January 4, 2012


Let's face it, QR Codes are everywhere and it is a poof overnight, new technology doodad. It's an electronic signature, a calling card of sorts and if you don't have one on your marketing materials and business contact info. you are missing out on an opportunity for your target audience to direct connect with your contact info and website instantaneously.

QR codes have been spotted on movie posters, displays, labeling, business cards, and I've seen them on tee-shirts. Please take advantage of QR codes in marketing your small business.

What are all those dots and squiggles anyways?

A QR code is a 2-D barcode image that can be scanned by smart phones and transfer information. Based on the type of code it is, it may direct to a website, call, deliver a vCard and more.

You can generate and create one for free. Read to generate a code? Click here: QR Code Generator. Tah-dah, you're in the QR Code.

Never scanned a QR Code before? Practice on the one below. Make sure your have a QR Code Scan application installed on your phone. If you do not, look up your make and model of your phone on the internet with key words "QR reader". Below are a couple of the most popular:

Iphone: NeoReader (Free) – This is one of the best QR readers for iPhone. {Itunes Link}
Blackberry: QR Code Scanner Pro (Free) - {Blackberry App World Link}
Android: Barcode Scanner (free), you can go into your app market from your phone and download it or {Android Market Link}



Happy scanning!